PESTLE Marketing Model Template

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Melin Media’s PESTLE Workbook is your essential tool for analysing the external factors that impact your business. Using the PESTLE framework—Political, Economic, Social, Technological, Legal, and Environmental—this workbook guides you through each area with targeted prompts designed to help you evaluate and respond to external influences on your business.  Known as the MACRO MARKET.

The PESTLE Workbook is grounded in proven academic theory but simplified for everyday use, ensuring that even complex environmental factors are easy to assess and apply to your business.

By answering key questions about each element of the PESTLE analysis, you’ll uncover potential risks and opportunities, giving you a clearer understanding of how external forces shape your business environment. This clarity empowers you to create a more resilient, adaptive strategy, staying ahead of changes in your industry and market.

Whether you're planning a new business venture or refining your existing strategy, the PESTLE Workbook provides you with a structured, practical way to assess the landscape and navigate it with confidence.


  • Works well with: 6 Step Strategies
  • Format: Digital PDF for download - which can be printed and used
  • Copyright: Melin Media, all rights reserved.
  • Licence: Personal use only (as in for your business not resale.)
PESTLE Marketing Model Template

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