WHAT IS A BRAND PACK?

A brand is how your customers perceive you. It is what they say about you when you are not there!

It is your personality, values and indefinable nuances that help create your USP. 

It is much more than a logo or colour, yet these elements are rules that inform a brand pack  and help consistently deliver all the elements that shape how a company is perceived.

THE BLUEPRINT

Whilst these can be vast documents, in essence how they evolve depends on each brands needs (and budget!) although even if you are a one-man-band you can create your own blueprint based on these key elements, which we cover in our printable template that you can edit in CANVA.

1. Logo and Variations:

 A brand pack includes the primary logo along with variations, ensuring adaptability across different contexts and mediums. They are ofter designed in black and white first to ensure simplicity, then worked so that they can fit in square, round and oblong shapes and how this is handled. This includes the space and adjacencies as much as what fills it.

2. Colour Palette:

Specifies the brand’s colour scheme, ensuring consistency in visual representation. This includes primary and secondary colours, along with guidelines on their usage. It is often useful to have both Pantone (for print), CMYK, RGB and Hex (web) codes for each colour, for communication and consistency.

3. Typography:

Outlines the approved fonts and their variations, ensuring uniformity in written communication and maintaining brand identity.

4. Imagery Guidelines:

Provides guidelines on the style and types of images that align with the brand’s aesthetic, ensuring a cohesive visual narrative.

5. Tone of Voice:

Defines the preferred style and tone for written communication, ensuring a consistent brand voice across all platforms.  By example.. are you formal, British, or friendly and casual slang?

6. Brand Story and Values:

This articulates the brand’s narrative, mission, and core values, providing a deeper understanding of the brand’s ethos. Who you are, who you align with, what quality and aesthetic is important to you (and your customers) and what your “no” line is.

HOW MELIN MEDIA CAN HELP:

1. Brand Identity Development:

We specialise in crafting compelling brand identities as part of our consultancy services, or you can use our DIY TOOLS to help you first define your business and marketing plan and then use things like our printable brand packs. This should help you understand your brand’s personality and values, laying the foundation for a distinctive identity.

2. Comprehensive Brand Packs:

We create comprehensive brand packs that go beyond visuals. Our brand packs encompass a holistic view of your brand, ensuring consistency in both visual and verbal elements.

3. Tailored Visual Elements:

From logo design to colour palettes, we tailor visual elements to align with your brand’s unique identity, ensuring a memorable and visually appealing presence.

4. Strategic Brand Storytelling:

 We help articulate your brand’s story and values, ensuring that your narrative resonates with your target audience and creates a lasting connection.

A brand pack is not just a document; it’s the DNA that defines your brand’s identity. Take your time in crafting a brand pack that not only captures the essence of your brand but also propels it to new heights of recognition and success.