WHAT IS IP AND COPYRIGHT?

Intellectual Property (IP) refers to creations of the mind, such as inventions, literary and artistic works, designs, symbols, names, and images used in commerce. It is a legal concept that grants creators certain exclusive rights to their creations, allowing them to control and benefit from their use. IP is essential in protecting creativity. Some are automatic, others you have to apply for.

Copyright is a specific type of intellectual property that protects original works of authorship, including written content, artwork, and digital designs. Copyright gives the creator the exclusive right to reproduce, distribute, perform, display, and create derivative works from their original piece. These ar automatic rights which typically last for the creator's lifetime, plus a set number of years. Copyright helps prevent others from using or reproducing a creator's work without permission.

WHY IS THIS IMPORTANT FOR DIGITAL ASSETS?

In the digital age, assets like graphics, e-books, and online content can be easily shared and copied. This increases the risk of unauthorised use or infringement of someone else’s intellectual property. By understanding IP and copyright, we can ensure that digital assets are used legally and that creators are compensated for their work.

When purchasing or using digital assets, it’s crucial to know what rights come with those assets. These rights are often governed by different types of licenses, which specify how the asset can be used.

We clearly show you what license is with which product - to protect all of us.

TYPES OF LICENSES

Single/Personal Use License

PERSONAL

What It Means: This license allows you to use a digital asset (e.g. e-book) for your personal or individual purposes. You can’t sell, distribute, or share the asset with others.

Typical Use Cases: Creating a personal project, using a design on your own website, or producing materials for non-commercial (reselling) use.

Restrictions: You cannot resell, redistribute, or make modifications for commercial purposes. You CAN use it for your own business on its site or social media.

Private Label Rights (PLR) License

PLR

What It Means: With PLR, you are granted broader rights to modify the digital asset and use within your business. You can edit, rebrand, and use under your own name or business. However resell licences are different or limited.

Typical Use Cases: PLR is commonly used in templates on canva, creative bundles or digital courses where buyers can rebrand and distribute the content, usually in a specific format.

Restrictions: PLR content may still come with certain limitations (e.g., you may not be able to sell the PLR content to other marketers or give it away for free or for below a set price, or be editable), depending on the provider licence. We clarify this at source.

Master Resell Rights (MRR) License

MRR

What It Means: MRR allows you to sell the digital asset to others and grant them the rights to resell it as well. However, you usually can’t modify the asset itself, and you must keep it as-is when distributing or reselling.

Typical Use Cases: Selling pre-made products like software, e-books, courses or templates, where the end user can resell the item to others, continuing the cycle.

Restrictions: You cannot claim authorship or modify the asset. The key advantage is that you can profit by reselling the asset and granting resale rights to others.

PASSIVE INCOME FROM YOUR CROWD

AFFILIATE

Affiliates don't license anything, they simply leverage their audience and ask them to shop with the brand or asset that they set a link for. In return they receive a'finders fee' should it result in a purchase. It is a form of advertising.

We offer a generous affiliate program on our ebooks and assets for those who align with our brand. Sharing the love ..

DIGITAL WEALTH PLR AND MMR ASSETS

PASSIVE INCOME

Faceless Marketing is the fastest growing online business and we are here to cut out your niche and support you with unique assets that will distinguish your offer from others. We offer clarity on the licence so that you can make considered choices and choose the right assets to support your goals.

We also have a full starter bundle.

KEY DIFFERENCES

SINGLE/PERSONAL USE: Limited to your own non-commercial projects, or personal business use. No reselling or redistribution.

PLR: Full control to edit, rebrand, and use in your business, but usually with restrictions on further distribution.

MRR: You can sell the asset and give reselling rights to others, but without making changes to the original content.

AFFILIATE: You LOVE the assets but just encourage others to download them to earn a passive income. You do not sell them directly, it is more akin to advertising.

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YOUR GOALS. OUR STRATEGY.

Empowering change through innovative and creative marketing strategies, we help businesses achieve their goals by crafting tailored solutions that drive growth, foster brand loyalty, and create lasting impact. At Melin Media, your goals are our strategy.

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