MARKETING 101

WHAT IS FRACTIONAL MARKETING?

Apr 2, 2025 | 101

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Simply put – FRACTIONAL MARKETING is where you get expert board level expertise in marketing for a fraction of the price of hiring a full time CMO (Chief Marketing Officer). Our leaders at Melin Media are often hired to be a temporary, or ongoing enhancing, member of the team to address strategic needs, working at speed (often a few days only) to deliver expert guidance and/or project delivery.

Think of fractional marketing as your on-demand access. Instead of committing to a full-time hire, you can leverage the expertise of top-tier marketing strategists on a part-time basis. It’s like having the best of both worlds: the strategic direction you need, precisely when you need it.

With fractional marketing, you gain flexibility, scalability, and access to diverse perspectives, all without the overhead of a full-time executive. Whether you’re a startup looking to establish your brand or an established corporation aiming for expansion, fractional marketing offers a cost-effective solution tailored to your specific needs.

WHY USE IT?

You get the expertise to plug seamlessly into your business, to help fine tune and deliver management goals without the hefty price tag of a full-time executive. At Melin Media, we specialise in offering fractional CMO services to businesses seeking to maximise their marketing potential while optimising costs..

GOOD REASONS

WHY HIRE US FOR FRACTIONAL MARKETING?

Fractional Marketing is invaluable in many ways – but there are simple practical reasons why hiring the team at Melin Media for your marketing needs works.

Expertise On-Demand: Gain access to top-tier marketing talent precisely when you need it. Our fractional CMOs who are CIM MCIM Chartered with years of experience and a wealth of industry and academic knowledge to the table, providing invaluable insights and strategic direction.

Cost Efficiency: Why pay for a full-time CMO when you can access the same level of expertise at a fraction of the cost? Fractional marketing allows you to allocate resources efficiently, investing in strategic guidance to the elements that need it without breaking the bank. We offer specific audits to self regulate where you are best spending your money.

Flexibility & Scalability: Whether you’re a startup looking to establish your brand or a seasoned corporation aiming for expansion, fractional marketing offers the flexibility to scale your marketing efforts according to your evolving needs.

Fresh Perspectives: Our fractional CMOs bring a fresh set of eyes to your business and marketing strategies, challenging conventions and driving innovation. By leveraging diverse perspectives from different scales, industries and academia, we help you stay ahead of the curve in an ever-evolving market.

Measurable Results: At Melin Media, we’re committed to delivering tangible results. We work closely with your team to set clear objectives and KPIs, ensuring that every marketing initiative is aligned with your business goals.

If you would like to find out more. Then our team will be more than happy to help. Please just give us a call or contact us via email.