digital assets, copyrights and licences

digital assets, copyrights and licences

MARKETING 101 digital assets, copyrights and licences digital assets In the digital age, everyone generates what can be dubbed “digital assets” which are in effect Intellectual Property (IP).  This includes obvious things like written words (all automatic copyright to...
USING AI TO YOUR ADVANTAGE

USING AI TO YOUR ADVANTAGE

USING AI TO YOUR ADVANTAGE  Written by J P GENERATIONAL NEW TECHNOLOGY For small businesses, the idea of integrating AI may seem like a leap into the unknown. However, when breaking down AI’s core concepts and offering practical considerations for small businesses...
WHAT IS FRACTIONAL MARKETING?

WHAT IS FRACTIONAL MARKETING?

MARKETING 101 WHAT IS FRACTIONAL MARKETING? plug in experts Simply put – FRACTIONAL MARKETING is where you get expert board level expertise in marketing for a fraction of the price of hiring a full time CMO (Chief Marketing Officer). Our leaders at Melin Media are...
WHAT IS A BRAND PACK?

WHAT IS A BRAND PACK?

WHAT IS A BRAND PACK?  Written by melinmedia A brand is how your customers perceive you. It is what they say about you when you are not there! It is your personality, values and indefinable nuances that help create your USP.  It is much more than a logo or colour,...
what is content marketing?

what is content marketing?

MARKETING 101 what is content marketing? INTRODUCTION TO CONTENT MARKETING In the fast paced and growing world of digital interaction, content marketing emerges as the unsung hero, weaving narratives that captivate, inform, and resonate with audiences. What is content...
HOW TO MAKE MONEY WITH INSTAGRAM

HOW TO MAKE MONEY WITH INSTAGRAM

HOW TO MAKE MONEY WITH INSTAGRAM  Written by melinmedia Instagram continues to be a leading social media platform . As of 2024, Instagram boasts over 2 billion monthly active users, making it one of the largest social platforms worldwide. This sheer volume provides a...